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Pictures that think

Conceptual illustration for The bitterness of poor quality remains long after the sweetness of low price is forgotten.

An image can hold a thought.

A lemon with a coin inside it is a small, immediate metaphor: price and value occupy the same object. The illustration does the first part of the thinking. The essay opens the idea out.

This personal study explores a repeatable editorial language. Six different topics, six different ideas. Each visual needs one clear thought, enough space to breathe and an image worth remembering.

Explore the related essay